Why do Websites Fail?

Whether you already have a website up and running, or are thinking about developing a new website for your business, understanding how an effective website can provide a return on your investment is vital to its success.

There are many reasons why a website may fail to meet expectations, and the following explains how converting your website to use a Content Management System (CMS) can provide a rich and simple way to manage your site and maximise its effectiveness.

Lack of Fresh Content

A website is often considered an "on-line brochure" - that once created, it can be left to do its work. The reality is that visitors will form an impression about your business within fifteen seconds of reaching your website. Fresh and changing content means visitors will stay longer, providing an opportunity to capture their interest - and ultimately their business.

The technical nature of websites normally presents a barrier to frequent updates. To ensure your site still "works" after an update usually requires the costly services of a web developer.

A Content Management System is a flexible and cost-effective alternative that allows you to update website's pages, menus, and graphics using nothing more than a web browser, such as Internet Explorer. You’re in control, allowing your web presence to be much more dynamic and responsive to your target market.

And best of all, it’s really easy to use!

Click the following screenshots to see the Joomla! content management system interface:

Inability to Generate Business Leads

Once you have captured the attention of a visitor, it is vital that you make it as simple as possible for them to contact you. This means publishing a phone number and address details. Providing an email address is useful for those who want to communicate by email, but presents a problem for those not at their own PC, and is an open invitation for spam, which can result in business enquiries being mistakenly identified as junk mail and consequently lost.

An online enquiry form won’t be affected by these issues and is an easy way for prospective customers to contact you to find out more about your product and services. And there are countless other opportunities engage visitors to your website.

Consider an online forum where customers and prospects can converse with each other and your staff? Or perhaps an email newsletter? An excellent way to collect contact details for your mailing list with permission from those who opt-in to receive it. Maybe people would simply like to purchase your product there and then via an online shopping cart? These solutions, long out of reach for small business, are now possible with our tailored website package.

Limited Information Options

The majority of websites are designed to be viewed by a browser, while customers often want to email, print or review content offline. Traditionally, this requires significant development work, or duplication of content into multiple formats.
Our package ensures that every page will automatically convert to a printable or downloadable format at the click of a button. Each page also has an "email to a friend" button, to encourage customers to refer your services to friends and family. A new form of the most successful marketing tactic in existence – word of mouth!

Our Small Business Web Package Provides Limitless Benefits

We look forward to helping you simplify and enhance your web presence without the high costs and headaches. Contact us today for a free demonstration and find out just how easy it is!

< Prev		Next >

[ Back ]